PHOENIX—PHS International has released a fresh line of BDSM accessories made of colorful biothane, an odorless vegan rubber fortified as a stronger alternative to leather. Featuring traditional styles in new bright yellow, red and black tones, these biothane items pop from store displays and offer a vibrant alternative to the traditional dark colors commonly found in this product category.
“In the gay community, red and yellow indicate interest in certain sexual interests, and stocking BDSM accessories and other intimate products in these tones are guaranteed sellers,” PHS CEO Chuck Harnish said. “These rules don’t generally apply to the straight community, but testing shows that customers of all lifestyles respond impressively to vibrant colors that truly stand out. With so much black, gray and white out there, our new biothane color options provide retailers with a fresh and colorful way to brighten up their BDSM sections.”
PHS product developers specially selected these new color combinations for their intensity and allure to both gay and straight shoppers. Each restraint, collar, leash and other matching item is available in sexy red-and-black, yellow-and-black and solid black options with talks of introducing purple to the mix in the future.
Reinforced at its core, biothane is a more durable alternative to leather that’s easy to clean and maintain without stretching, fading or cracking. A unique form of rubber, biothane doesn’t get sticky with long-term use and is void of the telltale odor commonly associated with rubber products. The result is an eye-catching and high-quality option for BDSM enthusiasts looking for low-maintenance, long-lasting gear that also appeals to the vegan/animal-friendly market.
“Biothane has become a PHS must-have and our customers love the alternative option,” Harnish said. “Leather is a reliable material but requires maintenance, which many customers just don’t have time for, and is an immediate no-no for shoppers that prefer to keep their sex lives vegan. Biothane keeps clean with simple soap and water and will stay true to size and fit no matter how much wear and tear it goes through. It’s truly an innovation for the BDSM community and we’re excited to make it available to the adult retail industry.”
Colorful biothane is available in the M2M line of accessories for gay men and Heart to Heart (H2H) couples-friendly collection featuring designs including wrist and ankle cuffs, collars, blindfolds, leashes, silicone ball gags, Velcro c-rings and both 3-snap and 5-snap c-rings.
Brighten up your BDSM inventory with PHS biothane today. Contact your preferred distributor or email [email protected] for details.
For more information about PHS International, visit www.PHSWholesale.com.
