ATLANTA—Liberator Inc. has inked a deal with Orion Wholesale to distribute the Liberator line of Bedroom Adventure Gear to European markets.
"We are very excited that Orion Wholesale is now offering Liberator products to the European markets,” said Liberator President, CEO and founder, Louis Friedman. “Since our inception 11 years ago, Liberator has dominated the American market in this brand category and now we're about to expand our reach even further with Orion Wholesale as our distribution partner for Europe."
While attending the 2013 eroFame trade show in Hanover Germany, Liberator showcased the select Liberator products that will be distributed by Orion Wholesale along with its new eco-friendly packaging. For this novel packaging, Liberator is using vacuum compression technology to remove 98 percent of the air from its foam based positioning shapes. The Liberator line is now offered in attractive point of purchase packaging that is both 60 percent smaller and more convenient for the retailer to display, while saving on inbound shipping costs.
"We are delighted with this new deal and look forward to helping Liberator develop new channels of distribution in Europe while bringing our customers this whole new category of innovative products,” said Orion's Sven Jacobsen,
To order Liberator products from Orion Wholesale call 0461 5040 210, email [email protected] or visit www.orion-grosshandel.com.
For more information, visit Liberator.com.
