Nature Labs Signs Distribution Deal With Choice Supply

MEDFORD, N.J.—Nature Labs recently signed a deal with the lubricant distributor Choice Supply. Choice will start by bringing in the complete Nature Lovin’ Lubricants brand, which includes the Honey Bear original water-based line with royal jelly and the Koala aromatic/flavored line. Koala comes in some unique flavors, including Tiramisu, Carmel Apple and S’mores, to name a few.

Choice will also be carrying the complete Grizzly line for men and of course the now-famous Cosmic Bear Glow in the Dark lubricant.

"I am very pleased to be adding the Nature Lovin' Lubricants line to our inventory," said Randy Dyer, owner of Choice Supply. "This line of lubricants is very unique both in packaging and in it formulations. It caught my eye right away."

Choice Supply has been a distributor of lubricants, condoms and candies since 1972, shipping from a Virginia warehouse for more than 40 years.

"We are very proud to be working with such an experienced distribution group like Choice Supply. Our distribution agreement is a perfect fit in our ongoing growth of the Nature Labs brands," said Nature Labs CEO Lou Rivers. "Mr. Dyer is a champion in this industry and we are looking forward to a long and profitable relationship with Choice Supply."

Dyer added, "In all my years dealing lubricants I can’t believe these guys were able to create a glow-in-the-dark product. It’s just too funny—and what a great idea it was.

To order Nature Lovin' Lubricants, email [email protected]. For downloadable product images, got to NatureLabsImages.com. For more about the products, visit NatureLovinLubricants.com.