BRISTOL, Pa.—Two of the three core brands in the XGen Products lineup—lingerie and costumes company Seven ’til Midnight and seductive show manufacturer Pleaser Shoes—have been nominated for 2009 StorErotica Awards.
The awards honor the best in the erotic retail industry, and this year’s winners will be announced at September’s International Lingerie Show in Las Vegas. Winners will be decided by votes submitted via StorErotica’s website, at StorEroticaAwards.com.
Being nominated for Lingerie Manufacturer of the Year is a big accomplishment for the young intimates company, says XGen Vice President Andy Green.
“The line was only launched two years ago and already Seven ’til Midnight has won other industry awards and accolades, many in the mainstream intimate apparel world. Now, we’re beyond delighted that one of the brands we distribute is getting such great praise from the adult world as well.”
Pleaser Shoes, another flagship XGen Products line, also grabbed a big nomination for Accessory Manufacturer of the Year. Up against seven other companies vying for the prestigious award, Pleaser has been around for more than 15 years and is ready to “stomp” out the shoe competition.
“The extraordinary and unconventional Pleaser footwear styles distributed by XGen encompasses a vast collection of glam, retro, punky and sexy shoes – enough of a selection for even the most discernable adult buyer,” Green says. “Store owners know how important having a lingerie and accessories section is to increasing sales. Both create incredible upselling opportunities. We know buyers reap these rewards when they stock Seven ‘til Midnight merchandise and Pleaser Shoes.”
The StorErotica Awards take place Monday, Sept. 21, 2009, during the ILS/StorErotica convention at the Rio Hotel and Casino in Las Vegas. This is the third annual StorErotica event, with thousands of adult store owners and intimate apparel boutique owners in attendance.
XGen Products is the only U.S. distributor to carry the complete Seven ’til Midnight product line—more than 400 lingerie and costumes styles. XGen also carries hundreds of products in the Pleaser catalog, as a full-line distributor. To purchase both brands, call Andy Green at XGen Products, at (877) 450-XGEN (9436), or email him at [email protected]
