Meet Yuki, Iroha's First Toy for Women

Tokyo—Yuki is the first vibrator to be debuted by the new Iroha brand, brought to market by the same people behind the hugely successful male masturbation aid company Tenga. Iroha vibrators are self-pleasuring items that respond to the needs of female bodies.

The first vibrator in the Iroha line to be introduced is the friendly, snowman-shaped Yuki. Yuki’s frosty white package conceals powerful, quiet vibrations with a simple two-button interface and its unique design includes a semi-insertable tip for even more pleasure.

Formed from food-grade silicone, the Yuki is water-resistant, easy to clean and equipped with an anti-dust coating that ensures every experience will be hygienic. Even more appealing than these practical features, the Yuki’s “Soft Touch” material is responsive and supple with a refined finish akin to a traditional Japanese rice confection.

Iroha products follow the precedent of discreet packaging set by Tenga, with a charging base that doubles as a storage and display case. It won’t cause any embarrassment if left on the bedside table.

The Iroha brand was released in Japan on March 3, with a U.S. launch set for April’s International Lingerie Show in Las Vegas. Iroha will be available exclusively through Liberator, based in Atlanta, Ga.

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