ATLANTA—Joydivision, one of Europe’s largest sensual lifestyle product manufacturers, announced that as of January 2015, Marcus West will be joining the U.S. team as senior vice president of sales and marketing.
“Our top priority was to find someone who is not only familiar with the American market, but also a big picture thinker,” said James Parker, president of Joydivision USA. “Marcus brings a lot to the table with his experience, and he knows how to expand the reach of sensual wellness products with original ideas that engage the public.”
West comes to Joydivision from his role as head of the marketing and sales department at Evolved Novelties, having guided many of their new brands to success. He has more than 15 years of sales and marketing experience, and over six years in the sensual wellness industry. He has worked with such brands as Proctor & Gamble, HBO and MTV, and had been with Evolved since 2009.
“The U.S. market is integral to our company’s global growth strategy,” said Bianca Küennecke, executive vice president of Joydivision. “With Marcus on our team, I’m confident that we will be taking advantage of every opportunity to position our brand in the U.S.—from the adult market to corner drug store sales.”
West headed from Los Angeles to Atlanta over the holidays and formally took his post in the first week of January, 2015.
West can be reached at [email protected].
