Magic Wand Named Favorite Sex Toy for Women at The Sex Awards

NAPA, Calif.—The Magic Wand, the personal massager trusted by Americans for more than 30 years, on Wednesday won the award for Favorite Sex Toy for Women at The Sex Awards, the first consumer-voted adult awards show to be broadcast on a national television network.

More than 70,000 consumers voted before the deadline on Aug. 25. The Sex Awards were presented Wednesday, Oct. 9, in Hollywood, with a scheduled national broadcast date slated for January 2014. The awards ceremony was produced by AVN Media Network and X3Sixty Network.

“The awards were entirely consumer nominated and voted, and I’m very pleased that the Magic Wand, with its dedicated fan following of satisfied consumers, was nominated and won,” said Shay Martin, vice president of Vibratex, Inc. “We want to thank everyone who took the time to vote. Millions of women rely on the Magic Wand to provide pleasure, day after day, year after year, and we appreciate their recognition through this award.”

It’s been a busy year for the Magic Wand, which launched its updated brand look and new packaging, as well as subtle technical improvements, which made it even stronger, in 2013. The brand also launched its new consumer website this year.

“We’re very pleased by how well the latest-generation Magic Wand has been received by consumers and the industry,” Martin said. “Sales are up and consumers love the updated look of this trusted, long-time market leader.”

Vibratex has been the sole authorized import agent of the Hitachi Magic Wand for more than a decade, and has led the brand through its recent updates.

"While many have tried to imitate the Magic Wand, it has never been equaled in power, quality, durability, or consumer satisfaction," concludes Martin.

The Magic Wand can be viewed at, and retailers can order it at For more information, contact Vibratex at [email protected] or (800) 222-3361.