Magic Wand Has Another Record Year, Continues Growth From Last Year

NAPA, Calif.—The Magic Wand, the personal massager trusted by Americans for more than 30 years, beat all previous sales records again in 2014, after scoring an earlier high in 2013. The massager, previously known as the Hitachi Magic Wand, continues to be loved by consumers for its strong, penetrating vibrations and reliable quality. 

This favorite toy transitioned to an updated look, revised branding in 2013, and also introduced even stronger construction and componentry. During 2014, the Magic Wand received accolades from the press, including Women’s Health, Cosmo and Shape. Web magazine Engadget, focused on cutting-edge devices and technology, did a multi-page special on it. And America’s favorite massager even did a cameo in the popular comedy show Louie. 

The Magic Wand previously won the first-ever consumer-voted Sex Awards as Favorite Sex Toy for Women in October 2013. 

Retailers, too, are fans of the Magic Wand. Vibratex, sole importer of the massager, offers a number of merchandising tools to help stores make the most of this perennial best seller. Table tents, shelf talkers and an artistic acrylic stand to show off a demo product are all available, as are empty Magic Wand cartons for building a great display. 

The Magic Wand can be viewed on, and retailers may order it on For more information, contact Vibratex at [email protected] or (800) 222-3361.