NAPA, Calif.—The Magic Wand, the personal massager trusted for more than 30 years, announced a new, rechargeable model at the recent International Lingerie Show (ILS) in Las Vegas. The well-known massager brand, previously the "Hitachi Magic Wand", now offers consumers the choice of both a cordless and a corded version.
The new Magic Wand Rechargeable, in addition to being cordless, includes exciting features like four power intensities, four vibration patterns and a smooth silicone head. For ultimate flexibility, the Magic Wand Rechargeable is plug-and-play and can be used while plugged in.
"We are incredibly excited to fulfill a wish many have had over the years: a Magic Wand that has been freed from its cord," said Shay Martin, vice president of Vibratex Inc., exclusive importer of the Magic Wand for more than 15 years.
"The Magic Wand Rechargeable received accolades at ILS," continued Martin. "Especially because we achieved our goal of making this massager just as strong as the original, corded version. That is a feature where most rechargeable products disappoint. But not the Magic Wand Rechargeable."
Martin adds that the company expects both products to be best sellers for many retailers in 2015 and beyond.
The Magic Wand Rechargeable will join the Magic Wand Original on store shelves in May. The Magic Wand Original will continue to be available for consumers who prefer the simplicity of a corded massager.
The Magic Wand became widely known after Betty Dodson, sex educator and author, started recommending the product to her therapy clients in the 1970s. Since then consumers have loved it for its power, quality and reliable satisfaction. The Magic Wand Original won the irst-ever consumer-voted "Favorite Sex Toy for Women" in the Sex Awards, in October 2013.
More information is available on www.MagicWandRechargeable.com, and retailers may order it on www.Vibratex.com. Or, contact Vibratex at [email protected] or (800) 222-3361.
