HAUPPAGE, N.Y.—Reps from Magic Silk and Male Power have returned from Las Vegas and what they term their most successful International Lingerie Show ever.
Six team members and regional sales reps were on hand to show off their existing collections as well as they news styles in their successful Cheap Thrills and Hot Angel lines.
A vibrant, lavishly illustrated new catalog was also distributed. Not to be outdone, Male Power presented eight new collections and their just published catalog supplement.
Drawing attention is was one of Male Power’s biggest successes ever, their Bamboo line of men’s underwear and loungewear. The high demand inspired introduction of the women’s Bamboo line, which is rapidly becoming a very hot product.
The state-of-the-art booth itself also drew a great deal of attention. Dominating the displays were many large, framed canvas prints of men and women modeling the companies’ clothing. Framed canvas prints are available to customers in smaller versions, absolutely free when they place their orders. These promotions have proven successful at increasing retail sales.
The packaging from Male Power and Magic Silk was also highlighted. Colorful LED signs across the top of the booth illustrated different garments, and brightly lit columns framed either side of the display. Attractive models also “brightened” the scene. They proved extremely knowledgeable about the products they were wearing, and offered pertinent information to customers.
Customer feedback received during and after the show was highly enthusiastic. Adam Male commented, “The quality of the men’s line was mind boggling ... You really made my first experience at ILS a welcomed one.”
“I love the hospitality that your booth gives us and the models are great!” added Adam & Eve.
But the show is never over at Magic Silk/Male Power. The companies’ web sites are “virtual trade shows” unto themselves. Visit them, and you’ll find that not everything that happens in Vegas stays in Vegas. For more information, visit MagicSilk.com or MalePower.com.
