POMPANO BEACH, Fla.—M.D. Science Lab, an award-winning manufacturer of premier sexual health and wellness products announced the hiring of industry veteran Kristofer Kay as the company's new director of marketing.
Utilizing his background as a magazine journalist, Kay will contribute to M.D. Science Lab's overall corporate communication, brand awareness, retailer outreach, social media platforms and consumer education. Before joining M.D. Science Lab, Kay was an editor at ED Publications, the Florida-based publishing house which produces two bi-monthly adult industry trade publications: Exotic Dancer's Club Bulletin and StorErotica Magazine. Kay has also helped produce the annual Gentlemen's Club Owners Expo and has MC'ed the yearly StorErotica Awards Shows at ILS and ANME, respectively.
"Having covered M.D. Science Lab and their spectrum of products for close to a decade, my transition into both this company and this role has been that much more seamless," Kay states. "Already being cognizant of the corporate integrity, along with their steadfast commitment to consumers, I'm thrilled to enrich their laudable reputation."
Established in 1999 M.D. Science Lab's mission is to bring contemporary and value-added health, wellness and lifestyle brands to market. Today their family of products, such as Swiss Navy lubricants, Max nutritional supplements and the Je T'aime line of sensual lubes and gels are sold in retail chains and specialty boutiques in the U.S. and in over 48 countries worldwide. In 2013, M.D. Science was awarded StorErotica's Sexual Enhancement Company of the Year. A year later, their Swiss Navy brand was awarded StorErotica's Lubricant Company of the Year. An online coalition of adult retailers determined both accolades.
"What Kris brings to the company is his rich knowledge regarding the adult retail community as well as a natural gift of communication," mentions Ralph Albrecht, President and Founder of M.D. Science Lab LLC. "Going forward, M.D. Science Lab will be making strides in our overall marketing strategy. Therefore, we have to remain topically relevant to our retailer partners, increase our brand awareness, and aggressively promote our current products. We're delighted to have Kris aboard and look forward to having him represent the company in both our mainstream and adult sectors."
Kay can be contacted at (888) 657-1717 ext. 1304 or [email protected]. For more information on either M.D. Science Lab or their family of products, visit www.mdsciencelab.com.
