SAN FRANCISCO—Jimmyjane has hired Luz Acosta as the new account executive for North America. Throughout her career, Acosta has worked with national retailers where she excelled in sales growth, education, training, promotions and development of staff for leading beauty corporations including Lancôme, Bourjois, Lorac, Lola, Bumble & Bumble, Too Faced, Sephora and Boscia. With an extensive background the beauty, fashion and wellness categories, Acosta will now be applying her skill set to elevate Jimmyjane into the leading premium, pleasure product brand in the U.S. Working closely with Alicia Sinclair, vice president of worldwide sales and business development at Jimmyjane, Acosta will be responsible for support and growth of new and existing retail partners in North America.
“I have had the pleasure of working with Luz in previous roles, and have seen what she is capable of. Her creative approach to sales and marketing concepts for retailers is going to make her a terrific asset to our team," stated Robert Rheaume, president of Jimmyjane.
Acosta's passion for the beauty and wellness category started early in her professional life. She received her cosmetology license at the age of 18, and continued her education graduating from F.I.D.M (The Fashion Institute of Design & Merchandising) with a degree in Cosmetics & Fragrance Marketing. Acosta began her sales career as a counter rep for Bourjois Cosmetics. Within two years she was a top account executive for the brand. She spent the next four years establishing herself in the sales and education field before transitioning to other brands such as Lorac, Lola, Bumble & Bumble and Too Faced. Acosta also spent time as skincare specialist for Sephora and working with national retailers including Macys, Sephora, Ulta, Planet Beauty, Dillard's, Nordstrom and many independent boutiques across the U.S.
"My true passion has always been to empower women to feel confident in their own skin," said Acosta. “With Jimmyjane an eccentric, sexy, sophisticated brand that empowers women and couples to open doors to intimacy and empower individuals to feel confident with their own sexuality."
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