UNITED KINGDOM—Leading manufacturer and retailer Lovehoney has acquired the rights to the Playful Games portfolio of board games, including flagship product Nookii, known as "the grown-up game for playful couples."
The Playful Games collection also includes the Nookii Confidential, Fun In Bed and Foolin’ Around board games. All the titles will now be exclusively manufactured and distributed by Lovehoney.
Lovehoney co-founder Neal Slateford said, “Nookii is the leading adult board game on the market, and is a staple of both adult and mainstream stores. We are delighted to add the Playful Games titles to our family of power brands and have some exciting plans for future growth and additions to the lines.”
Michelle Grahame of Playful Games said, “We’re thrilled for Nookii to be going to a wonderful new home with Lovehoney. They are the perfect match and will do Nookii proud. We want to thank everyone very much for all their support of Nookii over the years and ask for your continued support with Lovehoney.”
Lovehoney Trade Director Ray Hayes added, “Nookii is one of the most recognized brands in our industry and we’re delighted that Lovehoney is now representing the best collection of adult games in the business. We look forward to meeting customers old and new at this year’s eroFame show.”
For more information, contact Lovehoney’s trade team at [email protected] or visit Lovehoney at Stand 21 at the eroFame Show, taking place October 7-9 in Hanover, Germany.
