STOCKHOLM, Sweden—LELO collected a pair of trophies form the recent 2016 ETO Awards: Best Luxury Brand and Best Trade Marketing Award.
“The ETO Awards are the biggest and longest-running celebration of everything we hold dear in the U.K., and it’s always exciting to be nominated by the public. It’s a validation of the hard work we put in year to year,” said Steve Thomson, LELO CMO. “The Best Trade Marketing Award is really significant for us, as we’ve been working hard over the last few months to ensure our strategy was strong, and that we could reinvest in marketing and support. This win goes to show that we’re moving in exactly the right direction and it’s being appreciated.
“To be recognized as the best luxury brand at the same time as launching the most important product in our history was incredibly heartening,” Thomson continued. “It’s a pleasure to have our heritage honored at exactly the same time that we’re looking to the future.”
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