LONDON—After making a name for itself nine years ago as a wholesale distributor of adult toys, novelties, clothing and fetish products to massive online retail outlets such as Amazon.com and others, Joy Hollywood has now made the move to retail.
Moving large volumes of merchandise and sexual wellness products, business was good, but the company felt that it was providing thousands of toys and sexual aids to the big companies, but at a loss to be in touch with the average female customer (their biggest consumer) directly, officials said in a press release. So, in an effort to appeal to the historically prevalent trend of women embracing their sexuality and researching, purchasing and reviewing adult toys and novelties for their own collection and in group settings—Joy Hollywood has launched their own storefront targeting the conscientious feminine consumer.
JoyHollywood.com is designed to be an innovative approach to adult toys and sexual aid stores, being completely targeted at the female shopper. The design and layout of the store and selection of products has been carefully researched to appeal to the needs and demand of the popular, sexually conscious modern woman. With easy to navigate appropriate categories and product lines, this site should be a one-stop-shop for any sexually active individual. Not only carrying products for female use, there are selections of male-centric toys and sexy underwear, for the woman who needs something to enhance her love life with that special guy in her life as well.
Soon to be added to the site will be toy reviews from female sex therapists and popular female bloggers, as well as informational links to other women's websites and online groups direct from the products display page on the site. Strong relationships with female-owned sex toy manufacturers have been made, and their product lines are going live on the site every day. These products are being offered as very competitive industry prices, and there are always sales and specials going on based off important yearly events (Valentine's Day, spring wedding season, etc.).
Joy Hollywood is dedicated to reaching out to the female customer and designing the shopping experience, and products offered, to align directly with popular demand and trends. We hope to create an enjoyable process that appeals to this target audience, providing informative offerings with a safe/secure online shopping cart walk through. Providing an appealing and dynamic storefront for adult sex aids, that breaks from the male-driven mainstream, can only help to foster an ongoing open-mindedness to web-based adult products retail industry.
For more information, visit JoyHollywood.com.
