LOS ANGELES—Jopen exhibited at the recent ANME show and centered their booth around new artistic elements, marketing materials and educational services form the luxury company.
The new artistic elements featuring striking couples and passionate designs are the branding components from Jopen. New point of purchase displays, brochures and a new catalog all featuring the fresh designs were on display at ANME and show attendees took notice.
Joplin’s new point of purchase displays and brochures are aimed at retailers. These marketing materials bring the elegant look and feel of Jopen straight to consumers. The new Jopen catalog combines the Vanity, Envy, Lust, Key and Essence Collections into one stunning book perfect for retail and distributor partners.
"The new Jopen catalog is gorgeous. It brings all the collections together in a striking yet informative way. Each Jopen collection has its own look and feel to it and the catalog demonstrates that beautifully," said Susan Colvin, president and CEO of Jopen.
The new Jopen look was also used in the design of the ANME booth. The booth featured big glass windows mimicking that of a boutique-style retail shop. Inside the booth each collection was displayed using creative elements that complement each brand perfectly.
Jopen’s new artistic elements are available for use by customers. Contact Jopen for more details.
Education is also a focus for the luxury brand. During the ANME show attendees were given a brief training on some of Jopen’s hottest collections. Trainings for Lust, Essence and Key took place during the show, attendees learned about the luxury products and were given free samples to take home and enjoy.
Robin Stewart, Brand Manager for Jopen, says, "Education is key when selling luxury goods. We want to educate retailers and distributors on what makes our products better, we felt ANME was the perfect place to do this."
To further Jopen’s educational resources they have teamed up with CalExotics to provide a co-branded learning forum presenting educational components for product sales training. Industry professionals can join the CalExotics Institute to gain knowledge on Jopen collections along with general sales techniques.
To access education tools from Jopen or to view the new Jopen catalog, visits www.Jopen.com.
To see pictures from the ANME show click here.
