LAS VEGAS—Jopen and Key Pleasure Toys announce an exclusive partnership that introduces a new line of affordable luxury pleasure products. The new collection was unveiled during a special Jopen customer-appreciation dinner on the eve of the International Lingerie Show, held September 9, at the Rio Hotel in Las Vegas.
Susan Colvin, President and CEO of Jopen, said, "We're proud to introduce the Key pleasure products. These toys are the perfect balance of form and function made of super-soft premium silicone, with a stainless alloy emblem of quality and glass-like handles."
"As the market matures, women and couples demand more from their toys. That means sophisticated design with better function and better quality at an affordable price," stated Jesse Adams, who leads Key's product development. "At Key, we are in the unique position to deliver just that. Our women- and couples-led design team operates at a 16,000 square foot R&D facility dedicated to developing the very best pleasure products."
Key's designs balance super-soft premium silicone with real stainless alloy metal and glass-like handles to forge a new look that is recognizably "Key."
"It's been a great collaborative effort with two years of team work between us and the Key crew," said Jackie White, Vice President of Sales for Jopen. "Jesse, Jennifer, and Kenny have taken pleasure to the next level with these exciting new products!"
"We are very excited and proud to have teamed up with one of the leading and most respected companies in the industry," added Jennifer McEwen, Key's brand manager. "Jopen's commitment to customer satisfaction, business ethics, and unmatched perspective as an expert team of women made it clear to us that there is no one better to bring Key Toys to the worldwide market."
The products will be available exclusively through Jopen and authorized Jopen retailers. For sales inquiries and orders, please contact Robin Stewart.
