SAN FRANCISCO—Design-centric brand Jimmyjane, is planning to amplify their customer training and Sexual Health Education programs for 2015, and beyond. Jimmyjane closed 2014 with the addition of two new team members, Meredith Davis and Sandra van Looij, who will focus on localized, in-person trainings. The company has also developed a new training platform with a dynamic education on human sexuality. The new focus on education and partner support is a move Jimmyjane believes will strengthen relationships with customers, and establish successful partnerships for 2015.
With two new team members dedicated to in-store, localized trainings, Jimmyjane sees partner support as paramount in the coming year. Meredith Davis, resident sex educator at Jimmyjane, will now be primarily focused on in-person trainings. She will meet regularly with retailers across the U.S. and North America. Jimmyjane welcomed Sandra van Looij to the team this month as an educational executive. Van Looij will be training retailers, store managers, and employees in the U.K., Scandinavia, Europe and Russia.
“We’ve seen a proven track record of successful growth and sales as a result of training and education. As a premium brand, it is essential that we provide our retail partners with the proper tools to communicate the key benefits of our products,” stated Robert Rheaume, president of Jimmyjane.
In July 2014, Meredith Davis joined Jimmyjane as the Resident Sex Educator and Social Media Manager. Davis’s first priority was to revise Jimmyjane’s traditional product training program to integrate a new element of education on human sexuality. Meredith comes from Indiana University where she studied human sexuality with the country’s leading sex researchers at the renowned Kinsey Institute. The revised platform received praise and overwhelmingly, positive feedback from retailers and has added a new element to retailer training and support.
Sandra Van Looij joined Jimmyjane to further evolve Jimmyjane’s customer support in the European region. Her previous experience working with lingerie brand Christine le Duc paired with her multi-lingual communication will give her the ability to translate the new education program and communicate with customers in German, Dutch and English.
“This information has universal value and will be a benefit for customers in all areas of the world,” said Van Looij, “I am excited to take this education platform to an international level.”
“I could not be more excited about this new opportunity to be Jimmyjane’s executive sex educator and to work with retailers, distributors and manufacturers more closely. Knowledge of sexual health is integral to understanding how consumers relate to their pleasure products. I am thrilled to welcome Sandra to our team, and am looking forward to working together to build stronger relations with our partners,” added Davis.
The aim to provide retailers with a more comprehensive, in-depth understanding of human sexuality is to help store employees communicate with customers on the complex, and often daunting subject of sexuality. Understanding the basics of human sexuality has proven helpful in helping customers understand how pleasure products interact with the body so they understand product feature/benefits and can find the most fitting product to meet their desires.
For additional inquiries, sales requests, or to request a training with Jimmyjane, contact [email protected].
