LONDON—Innovative luxury sex toy brand Je Joue has been nominated for three 2011 XBiz Awards, the first time the British design team has received multiple recognitions for its creative and forward thinking design and marketing techniques from the adult trade group.
G-Ki, Je Joue’s revolutionary adjustable G-spot toy, has been nominated for Luxury Toy/Line of the Year, with its corresponding “The G-Spot Does Exist!” promotional campaign receiving accolades in the Marketing Campaign of the Year category. But most special is Je Joue’s nomination for Luxury Toy Manufacturer of the Year, an honor given to a select few pleasure product manufacturers in the adult space. The company is thrilled to have been included among some of the industry’s most respected brands.
“Being honored with not one, but three award nods truly is the icing on 2010’s cake,” said Alicia Relles, Je Joue’s North America sales and marketing manager. “It’s been an amazing year of growth, development and solid brand development and the Je Joue team would like to thank all of our peers and colleagues for nominating us. It means so much to a company that has made such strides in a short period of time. We can’t wait to show everyone what we have in store for 2011!”
The G-Ki made a splash earlier in 2010 with its “The G-spot Does Exist!” campaign, showing women around the world that G-spot orgasms not only are possible, but what to do—and use—to make them happen.
The 2011 XBiz Awards is slated for Feb. 9 at the Hollywood Palladium in the heart of Tinseltown.
