JOYDIVISION's Joysticks: Unbeatable Sales Tools

HANNOVER, GermanJOYDIVISION’s Joystick series is more popular than ever before. Last year the Joysticks were awarded “Tested for harmful substances” by the TÜV (German Safety Inspection Authority) and are the first vibrators made in Germany with a TÜV-certificate.

“Aside from the technical perfection of our Joysticks, we are always considerate of our customer’s health and safety,” says Oliver Redschlag, CEO at JOYDIVISION. “Dermatological and clinical tests as well as the global certification awarded by the TÜV proof the outstanding quality of our brand Joystick. Since the Joystick Sailor has recently been awarded the ‘very good’ seal of approval by the ecologically oriented German consumer magazine ÖKO-TEST, it is the first German made vibrator to have two commendations—the TÜV and the ÖKO-TEST rating.”

Angela Mohlfeld, product manager, says she is excited about the strong demand for the “natural” models of the Nature Collection: “We receive very positive feedback for our Joysticks of the Nature Collection. Shop owners tell us that especially the premium quality of JOYDIVISION’s Nature models is very much appreciated by their customers, because they are the only silicone vibrators which are made in Germany and bear the TÜV seal.”

Aside from the high quality standard, the high availability is characteristic for the Joysticks. The supply availability is 98 percent whereas the rate of complaint is under 0.1 percent.

Another sales argument is the wide diversity of the Joysticks. With its playful fantasy, animal-like or true-to-life versions, JOYDIVISION offers 11 models in different sizes and fifteen attractive colors for every taste. Special highlights are the new metallic colors silver metallic, blue metallic, turquoise metallic and gold.

All Joysticks are made from medical-grade silicone and are equipped with a chic and water resistant dial control which gives quite and adjustable vibration.

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