CHINO, Calif.—Intensity by Jopen won the Best Sex Toy for Women award at this year’s AVN Awards.
“It is such a thrill for Intensity to win the award for Best Sex Toy for Women. The entire team at Jopen, as well as the initial medical development team who partnered with us to make Intensity, should be very proud of their hard work,” said Susan Colvin, president and CEO of Jopen. “Thank you AVN, for this prestigious award.”
Intensity is a luxury novelty with both sexual wellness and pleasure benefits. It targets Kegel muscles to tone and tighten as it delivers gratification. Intensity sold out within hours of first becoming available. The high demand was unprecedented.
“Intensity broke sales records right off the bat and continues to be a sexual wellness phenomenon,” says Jackie White, vice president of sales for Jopen. “I’ve never seen such a huge demand for a single product. We had to increase production to keep up with demand. Intensity is truly revolutionary and the Best Sex Toy for Women Award is certainly fitting.”
Intensity is supported with an integrated marketing campaign that includes an in-store informational display, the Intensity Insider Program, and print advertising.
“Once the word got out about Intensity the public started coming to us, demanding to know when it was available and where they could buy it. I’ve never seen so many emails about a single product,” said Al Bloom, director of marketing for Jopen. “With our focus on sexual health and wellness this award is especially an honor. It signifies everything we have sought to achieve with Intensity. Thank you AVN for this esteemed recognition.”
For more information, visit Jopen.com.
