Chino, Calif.—According to pleasure product industry veteran Susan Colvin, she's never seen anything like the sales that have greeted the newest item from Jopen.
“Intensity is exceeding all expectations,” said Colvin, president and CEO of Jopen. “The first production run sold out faster than anyone could have imagined. Before the second batch was even available we started getting re-orders. I’ve never seen such a response to a single pleasure product during my 18 years in the industry.”
Jopen is allocating extra resources to keep pace with demand. Additionally, the Intensity displays are moving fast. Each includes a tester so consumers can explore Intensity before purchase.
The display has a preloaded digital screen that shows animated product information. It also includes a conversational segment hosted by the company’s resident sexual health and wellness experts, Ryan and Jessica, which helps educate the consumer. Displays are free when four Intensity products are purchased.
“Because Intensity is a product with a lot of nuances and specialized features, educating the consumer is incredibly important,” explained Jackie White, vice president of sales for Jopen. “That’s why we offer the free display; it sells Intensity for you! Remember, the displays are available for a limited time. Once they are gone, they are gone. I encourage interested parties to act fast.”
Women who use Intensity are reporting amazing results. Jopen recently uploaded an Intensity testimonial that provides a first-hand review of Intensity. Retailers and online stores are free to embed it or link to it; it can easily be found on Jopen's YouTube page.
To educate consumers about Intensity, the company launched the Intensity Insider Program. It targets consumers through an integrated SEO marketing and public relations campaign. The landing page, Jopen.com/intensityinsider, provides the public with information. They are educated about Kegel muscles and are invited to become Intensity Insiders.
Said Al Bloom, director of marketing for Jopen, “We send our Intensity Insiders regular email updates. Since they are driven to the Intensity Insider landing page through SEO, we educate them not only about the product, but about Kegel exercises. Insiders are also subscribed to an e-newsletter and given information about our Sexual Health and Wellness blog. They are also entered to win a free Intensity, which will be awarded right before Valentine’s Day. The Intensity Insider campaign has doubled Jopen website traffic and there have been over 2 million impressions through our social media advertising.”
Propelled by the wave of both mainstream and industry press, as well as the Intensity Insider SEO advertising campaign, Intensity has created a substantial media buzz. For more information about the product and the Intensity display, visit Jopen.com.
