HOLLYWOOD, CA — Insertion Product Placement (IPP) is the newest company specializing in adult and mainstream product placement in films. Products and brands can now be effectively marketed and advertised with maximum exposure. Studios who once needed financing for features and scenes can also profit from product placement — they will be paid to feature products and brands in their productions and create a win/win situation for everyone.
During the Adult Entertainment Expo (AEE), IPP was busy scouting new adult products and services to be included in upcoming shoots and held meetings with top studios. A few things that came out of it were agreements with Adam & Eve for features and distribution, as well as product placements in future scenes with directors Joshua and David Lord’s Rock Star Entertainment. On the showroom floor, a deal was also closed with the recently launched female-to-female toy company, InJoyUs. One of their toys has already been included in a new scene shot for Harmony Films.
"We've got a great blend of mainstream and adult experience on the team here at Insertion,” says Casper Curtis, Managing Partner of Insertion Product Placement. “More and more, we're seeing big Hollywood films relying on product tie-ins to get their movies made—it just makes sense to bring this philosophy to adult films. We've got top talent looking to work with us and great products both in and out of the industry looking to tap into an ever increasingly attractive demographic of consumer."
IPP is offering an opportunity for performers to get behind the camera and direct scenes for companies to use for promotional and marketing tools with the benefit of full financing as they will be creating original productions of scenes and compilations featuring partner products and starring top performers in the industry for even more marketability.
