Hot Octopuss’s Pulse 'Guybrator' Nommed As Best New Male Product At 2014 ETO Awards

CARLISLE, U.K.—U.K.-based pleasure products manufacturer Hot Octopuss announces its luxury “guybrator,” Pulse is nominated for Best New Male Product for the upcoming Erotic Trade Only (ETO) Awards.

The10th Annual ETO Awards Dinner, part of the ETO Show, will be June 22 at the Concourse Suite at the NEC Pavilion in Birmingham, U.K. The ETO Show will be at the NEC Pavilion June 22-23.

Founded on medical research and patented around the world, Pulse is a powerful and effective stimulator. Harnessing state-of-the-art oscillating technology, PULSE creates an entirely new category in male and couples vibrators compared with traditional vibrations.

Co-creator of Pulse and Hot Octopuss CEO Adam Lewis said, “We’re incredibly honored to have been recognized our industry colleagues for the ETO Awards. It’s amazing to receive such recognition in our own home base here in the U.K.

“We’re extremely proud of Pulse,” he continued. “We’re particularly proud to offer a genuinely new and innovative design-led product, which gives the man the most intense orgasms! Men are indeed seeking new and exciting ways to reach orgasm, and Pulse delivers on that promise.”

Trade members may vote here; all voters must be registered user of the site.

The U.S. adult novelty market was first introduced to the state-of-the-art sex toy at the International Lingerie Show last fall, and the piece continues to receive high praise from industry colleagues and reviewers alike, resulting in more than 10,000 units sold around the world in the first six months since Pulse’s launch.

At the heart of Pulse lies the cutting edge PulsePlate, delivering a far more intense experience than vibrators through deep and powerful oscillations. Innovatively designed to also be a fantastic couple’s toy, the underside delivers dual-stimulation, whilst its hands-free design leaves partners free to focus on each other. Not only is the technology impressive, the British-founded Pulse is as beautiful as it is effective. Working with an award-winning London design agency, Pulse is sleek, discrete and stylish in comparison to most male toys on the market.

Bustle.comc alled Pulse a “cock ring on steroids,” and TLARaw commented on the product’s superior orgasm-inducing powers: “Holy f*ck, this thing is awesome … this one's about to trump [all other male masturbators] and become my number one sex toy. There are days when I get to have some fun and stick my d*ck inside something really, truly special. It's seriously like the Lexus of vibrating men's toys. It's a luxury toy. And it's worth every f*cking penny.” Tom Gualtieri of professed his love and devotion for the product, claiming “I’m never leaving my apartment … I loved it. I caressed it. I brought it to City Hall for a marriage license.”

Worn by him but enjoyed by both, Pulse is the first sex toy on the market that is designed to be both a revolutionary male stimulator and a pioneering couple’s toy to be used during foreplay. For more information, visit or follow Pulse on Twitter at and on Facebook at