LOS ANGELES—PR and marketing firm Hodder Media has expanded its portfolio to include sex education and sex-positive consulting services for the adult industry. From a core understanding of sexual function to inclusive and appropriate marketing strategy, Hodder Media intends to equip manufacturers, distributors and retailers with tools and information to better serve their customers.
Company founder Anne Hodder regularly incorporates her experience as a professional sex educator, certified and endorsed by renowned training program San Francisco Sex Information, into her work as a way to set her clients apart from the competition. With a unique understanding of the intimate product market, Hodder combines mainstream marketing and branding talent with expertise in human sexuality which should give companies a valuable advantage when developing, promoting, and selling intimate products.
“Having a certified sexuality educator on their team gives companies the upper hand when developing new products or PR campaigns and provides a valuable source of information and advice,” Hodder said. “From identifying unique features and benefits to creating marketing campaigns based on consumer demand and trend forecasting, I help my clients make smart business decisions—most often with integrity and a sex-positive edge.”
Hodder also provides companies with unbiased and fact-based sex-ed staff trainings to equip employees with sex-positive tools and information to use on the sales floor. This foundational understanding enables staff to make better product recommendations, appropriately and accurately respond to consumers’ questions, and gain confidence when discussing common sex-related topics, including safe sex, sexual health, gender and consent.
“Consumers are more vocal and aware than ever regarding the products going in, on or around their bodies and they want to spend money with companies they feel they can rely on,” Hodder said. “Establishing consumer trust is essential to the long-term success of an adult product or service, and I make it easy for companies to establish and earn this trust while giving them a competitive edge in this ever-evolving industry.”
Hodder can be reached directly via email at [email protected].
To learn more about Hodder Media and its services, please click here.
