BURBANK, Calif.—Since December 2013, more than 500 North American stores have launched the Trust the Thrust Retail Campaign—plus many hundreds more from Canada to France. The goal of this campaign is to show consumers the Stronic Pulsators’ unique ability to mimic the thrusting motions of lovemaking.
Fun Factory is giving out cash prizes to retailers who make the best use of the campaign’s merchandising material and web art. The company started receiving submissions at the beginning of the month. Retailers wishing to launch the campaign now can still contact their sales representative or email [email protected].
Novelty stores in the United States are now sending store pictures and videos to Fun Factory to win cash prizes for Best Display and Best Online Campaign. According to Emilie Rosan, director of marketing at Fun Factory USA, “Our retail partners are doing a great job at featuring the Trust the Thrust campaign. The goal here is to put a pulsator in as many hands as possible worldwide, and to educate the consumer about this new technology.”
Rosan added, “The consensus among retailers is that the Swing Display helps boost their sales by showcasing the toy’s unique thrust motion. The product booklets are also popular, as they feature Hands Free Positions that couples can use with Stronic. Finally there’s the Guest Book, where consumers can write a line about their first reaction when holding a Stronic.”
To support retailers online, Fun Factory also created animated banners showing the Stronic in action, thrusting back and forth. Rosan said, “The banners were created using HTML5, so they are like a mini movie. They can be customized to fit any retailer’s site. Retailers can request the files by emailing [email protected].”
The Stronic Pulsator also got a boost from media coverage recently. Stronic Zwei was featured in the February issue of Cosmopolitan magazine as well as other V-day guides. Rosan added, “Cosmo editors came to the Stronic launch party at MOSEX in June of 2013 and they were impressed. They asked many questions about this new alternative to vibrators and had one of their reviewers test the Stronic Zwei. Cosmopolitan quoted their reviewer: “Normally, I am a clit-focused kind of gal, but when I pressed the Stronic upward toward my G-spot and circled around, I ended up switching to almost all 10 settings. It delivers serious action when you are in the mood for a good G-spot orgasm. … Giddy up!”
Fun Factory is encouraging all retailers to launch the campaign in their stores and on their websites, as well as enter the merchandising and web contest to win cash prizes. Questions can be emailed to [email protected] or directly to the retailer’s sales representative.
