AUSTIN, Texas—Interactive Life Forms, makers of Fleshlight brand products, partnered actress/dancer/sex symbol Carmen Electra for Electra by Carmen Electra, a collection of three varieties of lubricant. The lubes are now available to Fleshlight wholesale customers and exclusive Fleshlight distributors.
The female-centric line features formulas that specifically cater to women’s needs, including:
• a water-based sensitive formula that contains natural ingredients and preservatives, which boast anti-inflammatory and soothing properties;
• a water-based "warming" formula that turns up the heat during intimate moments; and
• a water-based PH-balanced formula that contains aloe vera and is a carefully crafted balance of acid and alkaline levels, which is beneficial to personal health.
“We have been wanting to expand our female reach and Carmen is extremely popular among women,” said Brian Shubin, chief operating officer of ILF. “At 43 years old she’s incredibly sexy and edgy — she’s a rock star.”
Electra had regular roles on Baywatch and MTV's Singled Out in the late ‘90s then made the move to the big screen with starring roles in movies including Scary Movie, Dirty Love, Cheaper by the Dozen 2 and Meet the Spartans.
"I'm so excited to introduce everyone to my new line of lube,” Electra said. “Special pH balance for my ladies and you know I couldn't forget the boys either. Have fun.”
For order and/or product inquiries, email Amanda Purcell at [email protected].
