CHINO, Calif.—California Exotic Novelties' First Time Fetish Collection is already proving a hit for the adult novelty manufacturer. An extension of the best-selling First Time line, the brand extension introduces curious players to fantasy play.
“The First Time Collection is popular because it catches the attention of novices when they walk into a store,” said Susan Colvin, president and CEO of CalExotics. “The First Time Fetish Collection includes products that people may have never purchased before. It's perfect because the brand speaks directly to them.”
The First Time Fetish Collection includes a Riding Crop, Love Paddle, Satin Eye Mask, Nipple Teasers, Flogger, “O” Ring Gag, the Seduction Kit. The products are made of quality materials and come in a seductive, gray pallet.
A soft presentation adds to the line’s appeal.
“The First Time Fetish Collection is packaged in pretty boxes and easily merchandises on a store wall or end cap,” said Al Bloom, senior director of business affairs for CalExotics. “This lets the beginner know this line is for her—and as any marketer knows, speaking to the target demographic is the key to success.”
The First Time Fetish Collection is in stock now and available from California Exotic Novelties. To learn more, visit CalExotics.com.
