TORONTO—The Fifty Shades of Grey trailer has reportedly garnered 100 million views and counting. Canadians are among the fans, and distributor Pink Cherry reports that consumers are searching for and buying sex toys at record rates. Since the trailer was released a 60 percent increase in traffic was seen specifically for bondage categories such as handcuffs and whips.
PinkCherry predicts that the movie’s release in February 2015 will ignite an even greater boom in sex toy sales in Canada. The book’s debut in 2011 increased overall business by 54 percent, Pink Cherry estimates; the movie will no doubt have a similar impact.
PinkCherry offers consumers and retailers a one-stop shop for buying and selling adult novelties and lingerie. PinkCherry has a Canadian and American online store as well as a wholesale site. It is the exclusive distributor for the official Fifty Shades of Grey merchandise in Canada.
“Fifty Shades of Grey was huge for the sex toy industry in Canada,” siad Daniel Freedman, CEO of PinkCherry, “and the trailer is just a small taste of what’s to come. Our sales prove that Canada loves sex and wants more!”
For more about Pink Cherry, go to PinkCherry.ca.
