PHOENIX, AZ—Amy Dong, the senior graphic designer of leading intimate products retailer Fascinations, attended the most enhanced marketing conference of 2015. Ad:Tech is a conference where marketing and technology collide, bringing media communities together to discover, learn, network and problem-solve.
Many keynote speakers from world renowned brands—top performers in their profession—were within the reach of many curious marketing minds. One of the most prominent names in digital advertising, Sridhar Ramaswamy, Google’s Senior Vice President of Advertising and Commerce, was in attendance. Ms. Dong reported that the exhibition, which took place in San Francisco, has enlightened the Fascinations marketing department with new ways of thinking to define new strategies that address key industry challenges and opportunities.
“As a trailblazer within the retail industry,” Ms. Dong said, “there is so much technology available to aid us in the delivery of our brands' message; we strive to convey the sensual and healthy side of our brand and the products we sell.”
The conference began on May 20 and during this two-day conference, Ms. Dong attended all keynote speakers seminars, including multiple sessions where she gained a better understanding of all the new tools available in the marketing and digital realm.
“We plan to incorporate more innovation and technology in our future marketing to deliver the best content," Ms. Dong said. "Yet, customer experience is of utmost importance and focus. We understand all the changes and we are excited to build campaigns that ensure the consumer an informative and healthy shopping situation.”
For more information email Jessica Feldman or phone 480-921-8006; Fax: 480-921-1924.
