CHATSWORTH, Calif.—Fantasy Lingerie has seen tremendous success with its participation in EMG's nationwide radio promotion for author Ginger Jamison's new romance novel Jericho.
Spanning 10 Nielsen Audio rated U.S. markets, the Jericho campaign featured a Fantasy Lingerie shopping spree as its grand prize.
"We were thrilled to provide the grand prize in EMG's 10-market radio campaign to promote Ginger Jamison's new novel. The opportunity to reach millions of people as they listen to their favorite stations throughout the day was very attractive," said Leilani Whitney, managing director for Fantasy Lingerie. "Response has been extremely favorable. We congratulate each market's winner and thank everyone who participated. We're always excited to bring Fantasy into everyone's life."
The Fantasy Lingerie shopping spree grand prize was the perfect giveaway in EMG's radio campaign promoting the release of Jamison’s Jericho. The romance novel tells the story of a single mother with a pained past who falls in love with a war injured Marine during her shift as a night nurse at Jericho Military Hospital. A moving and seductive tale about the power of love and sensuality, Jericho's storyline is in keeping with Fantasy Lingerie's commitment to helping people experience the joys and surprises a little romance can bring into one’s life.
As part of EMG's Jericho book promotion, Fantasy Lingerie reached more than 5.4 million listeners and social media users in the markets of San Francisco, San Diego, Dallas, Jacksonville, Jackson, MS, Kansas City, Philadelphia and Baltimore.
With more than 32 years under its garter belt, Fantasy Lingerie remains a leader in the intimate apparel market, boasting never-before-seen designs, innovative and attractive packaging, and collections appealing to a wide variety of styles and sizes. Acclaimed lines include Pure white lingerie, Play costumed lingerie, Vixen club wear, Excite for Men(2012 Outstanding Lingerie Collection, O Awards) and Curve plus-size lingerie (2014 Outstanding Packaged Lingerie Line, O Awards).
To view Fantasy Lingerie's entire collections, click here.
