CHATSWORTH, Calif.—Fantasy Lingerie is not new to the world of plus-size lingerie, but now the manufacturer is ready to make a splash in that world.
With the introduction of Curve b y Fantasy Lingerie, the company plans to make women feel sexy and confident no matter their shape or size.
The new line, Curve by Fantasy Lingerie offers figure-flattering styles, fabrics, and color story for the more voluptuous woman. But what really sets Curve by Fantasy Lingerie apart from others is it was designed by a plus-size designer; a designer who understands the importance of creating lingerie that takes into consideration the needs and concerns of women with curvaceous bodies.
In many cases, companies try to scale a smaller garment up, which leads to fitting issues that can lead to self-esteem issues. Curve by Fantasy Lingerie's designs were created solely for plus-sized women.
Underwire and molded cups have been added to many of the collection's baby dolls and chemises to provide both shaping and support, while enhancing the neckline. Careful consideration was taken in the selection of each fabric, ensuring they shape well to the body without being too tight or uncomfortable. Feedback from full-figured models was provided when trying on each new design concept.
"The great thing about the Curve by Fantasy Lingerie line is that you are getting a great quality, fashionable lingerie piece, that comes either boxed or hanging,” said Leilani Whitney, managing director for Fantasy Lingerie. “Curve by Fantasy Lingerie is an excellent line for boutiques as well as exotic stores, because it speaks to women of all ages and demographics, and truly fits a plus size woman with a cohesive color story that is easy to merchandise. People love the line because it is sexy, and sophisticated. This is the kind of lingerie you want to show off because you are so proud of how it will make you look and feel.”
The line also comes with a competitive pricing structure: Whether a consumer purchases a 1X or a 3X, the price remains the same. This gives retailers the margins they need to keep their pricing consistent and not offend customers with higher pricing on a slightly larger sized garment.
With the aim to remain cutting edge, while keeping their customers excited and well stocked with affordable lingerie year round, Fantasy Lingerie will be debuting their Curve by Fantasy Lingerie's Fall collection at the ILS Show this September in Las Vegas. These new pieces will focus on unique designs, rich fabrics, and warm gem tones, including fuchsia and charcoal.
To view the entire Curve by Fantasy Lingerie collection visit FantasyLingerie.net/c-244-curve-by-fantasy-lingerie.aspx.
