CAPE CANAVERAL, Fla.—Lover’s Choice, creator of some of the world’s most romantic products, recently announced the winners of its third annual Valentine’s Day display contest, and Fairvilla Megastores, a Florida-based specialty retail chain, came out on top.
Specifically, Fairvilla’s 14,000 square-foot romance destination in Cape Canaveral,
Fla., took first place and proved that the creative flair that wins the hearts of its customers is also a sure bet when it comes to catching the eye of manufacturers. In addition, Fairvilla Megstore’s Key West counterpart won second place in the same contest, utilizing completely separate staff and design concepts.
“This was a team effort, and we had an incredible amount of fun creating our displays. From brainstorming to implementation, our staff gave it 100 percent,” said Cape Canaveral’s store manager Vinnie Russomano.
Equally enthusiastic about their recognition was Key West store manager Nicki Wilson: “The Key West crowds have been very responsive to the contest displays. We know we have a great store, but it’s so rewarding to have our efforts acknowledged nationally by Ophoria and Lovers Choice.”
The Cape Canaveral store put together a total of three displays utilizing the overall theme of Love Is Where You Make It. The displays showcased the Lover’s Choice products in an outdoor tent theme and also a more traditional bathtub scene, while Key West utilized an Asian flair in both their window floor presentations.
According to Bill Murphy, Fairvilla’s president, “We believe that our stores are the most romantic, fun and energetic stores in America. When you actually believe that, and trust in the creativity of your staff and the integrity of the products your featuring, it’s easy to put together displays that wow customers and more importantly, encourage sales.”
Fairvilla Megastore wins not only the valued title, but the Cape location will also receive $2,500 in cash and Key West will gain an impressive $1,000; plus both stores will receive equal amounts of Lover’s Choice products.
A check presentation will be held at Fairvilla Megastore in Cape Canaveral at 3 p.m. on Friday, March 26. Russell Taras, Lover’s Choice sales vice president, will be on hand to deliver the prizes. The public and press are encouraged to attend.
Recognized throughout the industry as a leader in store layout and design, Fairvilla Megastore offers a distinctive mix of intimate apparel, unique gifts, party essentials and sensual accessories. Fairvilla maintains four retail stores: Orlando, Cape Canaveral, Key West and a newly opened sister store, Fairvilla’s Fun Factory, located in Orlando along the International Drive tourist corridor. Fairvilla also operates a successful online store at Fairvilla.com.
