Fairvilla Megastore Creates Doc Johnson ’Store Within A Store’

NORTH HOLLYWOOD, Calif.—Doc Johnson announced the creation of a Doc Destination ‘store within a store’ inside of Fairvilla Megastore in Orlando, Fla. This groundbreaking concept provides customers with a customized Doc Johnson experience inside Fairvilla Megastore.

Consisting of state-of-the-art merchandising and an extensive selection of hand-picked Doc Johnson products, the Doc Destination provides an exciting new shopping experience within Fairvilla. This specially stylized ‘store within a store’ also includes first-class service by expert retail associates that have been comprehensively trained in the Doc Johnson product line.

“We wanted to provide the most personal shopping experience possible,” said Scott Watkins, vice president of sales and marketing for Doc Johnson. “We have had so many people contact Doc Johnson over the years asking for a Doc Johnson store. This partnership with Fairvilla allows us to give customers just that.”

Located at 1740 N. Orange Blossom Trail, this Fairvilla Megastore location has been open for 23 years and serves as a flagship for the Fairvilla retail brand. The multi-level shopping icon is lined with brand-centric displays and innovative merchandising.

According to Debra Peterson, Fairvilla’s director of purchasing, “This collaborative effort with Doc Johnson is a remarkable example of our commitment to the creation of a store that’s inspired and engaging.”

The Fairvilla and Doc Johnson teams worked together on every detail to deliver the uncompromised style and the definitive product selection that is reflected in this Doc Destination. Approximately 500 Doc Johnson products are offered within this preeminent location within the store to allow customers an ample choice of unique, high quality, American made products. Both Fairvilla and Doc Johnson tailored the Doc Destination to

provide an original concept and an innovative shopping experience that customers deserve.

For more information, visit Fairvilla.com or DocJohnson.com.