LOS ANGELES—Evolved Novelties is excited to renew their commitment to the fight against breast cancer by donating funds to the Save the Tatas foundation.
“We embrace the chance to team up with Save the Tatas each year to really help improve society,” said Marcus West, marketing director at Evolved Novelties. “We’re fired up about our on-going commitment to working with retailers on this project, which of course ramps up in October, but also continues throughout the whole year.”
During breast cancer awareness month in October, Evolved Novelties donates a portion of proceeds from every single Evolved Novelties sale, while the rest of the year, a handful of products continue to donate funds.
Among the Save the Tatas contenders are Evolved’s tried-and-true Faith vibe, which comes in black and white with a pink ribbon design and has been very popular with women over the last two years because of its considerable power and well-liked shape. Next is The Prevail, a slim toy that comes in black or white, with a pink ribbon design signifying the buyer’s commitment to breast cancer research. Each purchase automatically donates funds to the “Save the Tatas” foundation, which directly funds the fight for the cure. This multi-function, multi-speed vibe is packaged in a satin drawstring bag that fits inside a faux leather case, great for discreet storage or travel.
“The Prevail is a great slim toy for any woman,” said Lucy Vonne D’Olimpio, sales executive and resident Toy Whisperer at Evolved Novelties. “It not only gets great performance feedback, but customers also report that it makes them feel good to donate to an important cause—so it’s truly a win-win purchase. Also, women who have undergone cancer treatment often feel emotionally and physically depleted. Doctors will sometimes recommend cuddling and touching exercises to bring back sensual feelings, to help begin healing. Our toys really help with that, bringing a focus and some fun into the exploration process.”
Many sex experts recommend using vibes to help regenerate sex drive as part of an overall post-cancer recovery plan.
The primary focus of Save the Tatas is to support groundbreaking projects of independent cancer researchers. With the support of their own customers, retailers, philanthropic partners, licensees and independent community fundraisers, they continue to provide funding for additional researchers.
“Donating to breast cancer research gives us a sense of pride and fulfillment which we can pass on to the customer,” said Greg Alves, president of Evolved Novelties. “The year-round donations and the October push are our way of showing that we are committed to women’s health and well-being. We love partnering with Save the Tatas because we know each purchase helps work towards a cure.”
Retailers will be advertising the Evolved Novelties Breast Cancer Research campaign with signage and displays, also letting consumers know about Save The Tatas, where their dollars will go to aid in breast cancer research.
For more information, visit EvolvedNovelties.com.
