SHERMAN OAKS, Calif.—Envy Menswear is seeking distribution partners to expand its consumer base. The luxury menswear brand’s 204 SKUs are currently available in the United States, United Kingdom, Australia, Austria, Scandinavia, Malta and Russia, but the company expects that as awareness of the brand grows, there will be increased demand in all territories.
“Envy has quickly become a top-selling line, and stores have a hard time keeping it on the shelves, which makes me very happy,” said Envy Menswear owner Frank Koretsky. “The stylish packaging and planograms are attracting both male and female shoppers and catching the eye of new customers, which increases everyone's bottom line.”
Koretsky added, “Envy features fashions appealing to every man, and we’re very pleased with the overall response. We look forward to speaking with new distribution outlets to assist them in getting Envy into their stores and to their consumer base.”
Envy encompasses most male styles and fits of underwear, including basic foundation pieces, everyday wear, sexy styles, and dancewear. Featuring trendy clothes for the fashion-forward man, the Envy Menswear catalog includes logo elastic, mesh, fishnet, wet look, microfiber, sport, bling, core basics, and liquid metal fabrics. Envy fashions include thongs, bikinis, briefs, tanks, and trunks, as well as bareback athletic jocks and briefs.
In addition to basic colors—white, black, red—Envy also features edgy gunmetal and camo, as well as new colors for summer like neon pink, neon blue and neon green. Many Envy items are also available with sequin embellishments.
Envy's slim packaging is purposefully designed, as many stores dedicate only a small section to men's wear. The space-saving packaging allows for the most styles possible to be displayed in a limited space. Every Envy garment arrives with a picture hangtag on the product, and can be nicely displayed in a hanging section. With quality and fit being another selling point of this collection, many retailers have found success in displaying Envy outside the box as well.
Menswear websites have also taken note of Envy’s extensive collection. MenAndUnderwear.com notes, “It is not very often [you] see a brand’s initial collection being so extensive. It is a sign of a brand which is here to stay.”
MenswearInsight.com has also featured Envy.
Catalogs, images, and price sheets are available and can be sent right away by request; in addition, international distributors interested in stocking Envy may contact [email protected].
