SHERMAN OAKS, Calif.—Envy Menswear announced it has plan-o-grams available for retailers to help with in-store merchandising.
“Envy has quickly become a top selling line, and we’re always here to assist our retail partners increase their customers’ shopping experience while maximizing profits," said Envy Menswear owner Frank Koretsky. “The stylish packaging and plan-o-grams we have created attract both current Envy fans and catch the eye of new customers, which increases everyone's bottom line.”
The luxury menswear brand’s 204 SKUs are currently available in the United States, United Kingdom, Australia, Austria, Scandinavia, Malta, and Russia, with new international partners finalizing their Envy partnership deals.
The vertical plan-o-gram allows retail partners to display Envy products in three partial setups: Basic, Trend, and Sexy. For those retail outlets that have a larger vertical space available, the Triple Threat plan-o-gram allows partners to showcase Envy as a dominant display within stores.
All plan-o-gram options allow partners to display Envy designs in an alluring layout to entice customers to have an interactive, visual shopping experience.
In addition to the plan-o-gram, Envy Menswear provides sales tips to assist retail employees and managers in conveying the most important and attractive aspects of the Envy Menswear brand. Information on how to use the plan-o-grams to its maximum potential is also supplied.
Envy encompasses most male styles and fits of underwear, including basic foundation pieces, everyday wear, sexy styles, and dancewear. Featuring hot, trendy clothes for the fashion-forward man, the Envy Menswear catalog includes logo elastic, mesh, fishnet, wet look, microfiber, sport, bling, core basics, and liquid metal fabrics. Envy fashions include thongs, bikinis, briefs, tanks, and trunks, as well as bareback athletic jocks and briefs.
In addition to basic colors—white, black and red—Envy also features edgy gunmetal and camo, as well as new colors like neon pink, neon blue, and neon green in time for summer. Many Envy items are also available with sequin embellishments.
Envy's slim packaging is purposefully designed, as many stores dedicate only a small section to men's wear. The space-saving packaging allows for the most styles possible to be displayed in a limited space. Every Envy garment arrives with a picture hangtag on the product, and can be nicely displayed in a hanging section. With quality and fit being another excellent selling point of this collection, many retailers find displaying Envy outside the box a fantastic option as well.
Menswear websites have also taken note of Envy’s extensive collection; MenAndUnderwear.com notes, “It is not very often [you] see a brand’s initial collection being so extensive. It is a sign of a brand which is here to stay.”
MenswearInsight.com and StorErotica.com have also featured Envy.
For more information, visit EnvyMenswear.com.
