Entrenue Hosts ‘Fifty Shades of Grey’ Display Contest

PHOENIX, AZ—Entrenue is in the midst of its first-ever Fifty Shades of Grey contest, which invites adult stores across the country to get creative and make the best Fifty Shades of Grey displays they can imagine. Entries must be emailed here by January 30, 2015, with a high-res image of each display in the hopes of taking home an array of fantastic prizes, including a copy of the original Fifty Shades of Grey signed by author E.L. James herself.

Using the famous erotic novels as inspiration, each entry must feature the Fifty Shades of Grey books among intimate items inspired by the pages of the sensational series. That means whips, cuffs, masks and anything that can bring out shoppers’ inner BDSM dreams and get them in the mood to make their fantasies a fun reality! Entries will be judged by Entrenue staff and notified via phone after February 2, 2015, with a collection of prizes provided by Lovehoney, the creators of the Official Fifty Shades of Grey line.

“This is the very first time we’ve put a contest like this together and we can’t wait to see how inventive our customers can get,” Entrenue President Joe Casella said. “We wanted to see how stores are taking advantage of the growing hype around the Fifty Shades movie and figured this contest would be a great way to get more product out on shelves and into shoppers’ hands. The romantic sales season is one of the industry’s biggest events of the year and we hope this contest helps get our customers into an even sexier spirit.”

The Grand Prize winner will receive a Fifty Shades of Grey hardcover book and Fifty Shades of Grey tie both signed by E.L. James, $400 in wholesale product credit, an image of the winning display and store name on Entrenue’s homepage, and free movie tickets for the entire store’s staff to see Fifty Shades of Grey.

First Runner Up will receive $250 in wholesale product credit and free movie tickets, and Second Runner Up will receive $150 in wholesale product credit and free movie tickets.

To help get the ball rolling, retailers can take advantage of Entrenue’s FSOG Official Line Retailer Kit, gratis to all stores that carry the product collection. This kit includes a show card with stand, two posters, two shelf wobblers, two shelf talkers, five buttons, one Do Not Disturb sign, one window cling, and a three-piece slatwall header all in the Fifty Shades of Grey color scheme.

This contest comes just in time for the debut of six brand new luxury items now part of the Official Fifty Shades of Grey pleasure toy collection, which includes rabbit vibes, massagers, a remote-control egg, and versatile kegel balls made of premium silicone in sexy grey-tone colors.

For more information, call (800) 368-7268.