Entrenue Debuts Sweet Spot, pH-balanced Feminine Body Care Collection

PHOENIX—Entrenue is now carrying the Sweet Spot collection of feminine body care products, which are made using gentle food-grade ingredients and are pH balanced for optimal intimate health.

Each SKU was specially formulated using soothing and for-purpose ingredients that harmonize with the female body’s natural chemistry to become a key part of her regular beauty routine.

“Sweet Spot products are created by women, for women – and are even tested on women – of all ages and are known in the spa, salon and aesthetician communities as one of the most body-friendly and effective intimate care lines,” Entrenue President Joe Casella said. “It was only natural to bring Sweet Spot into the adult retail arena and bring stores a trusted brand that’s already established beyond adult. Its lubricant, on-the-go wipes, and other intimate items are unlike anything else on the market and cheerfully packaged using bright colors and graphics. With a fair price point and mainstream appeal, Sweet Spot is a no-brainer for every adult boutique in the country.”

Self-proclaimed “va-jay-jay experts,” Sweet Spot’s line includes lubricant, balancing mist, travel wipettes, and gentle washes in a variety of subtle scents that complement—but never mask—the body’s natural aroma. Each product is made using 95 percent plant and mineral-derived ingredients and completely void of alcohol, soap, and known irritants, offering women true pH-balanced intimate care products that naturally moisturize, soothe, nourish and celebrate her “sweet spot.”

Sweet Spot is best known for its delicate and soft fragrances, which use essential oils and proprietary recipes to form “scents that are sensible and smell delicious.” Each product is developed by a team of female chemists according to strict standards and protocols and immediately clinically, allergy, and doctor tested with a dermatological review.

“As one can tell, Sweet Spot is serious about the female body and mean everything their marketing says,” Casella said. “There is a lovely team that stands behind these products and we’re proud to introduce a bright and fresh option into the intimate care and maintenance category.”

Retailers can choose from No. 11 Citrus Galbanum, No. 14 Geranium Lavender, No. 24 Basil Grapefruit and No. 00 Unscented for a lighthearted and sexy selection that appeals to women of all lifestyles.

Call (800) 368-7268, email [email protected] or visit Entrenue.com.