ATLANTA—As part of their ongoing plans to continue developing bigger, better, and more creative ways to satisfy their customers and community, retailer EdenFantasys launches a smartphone-optimized mobile website, which promises to offer a seamless shopping experience to Eden's smartphone users.
It allows users to quickly and easily surf primary shopping and product information pages, and make their purchase right over the phone.
“We’ve been long overdue with this project," said Fred Petrenko, president of EdenFantasys.com. "It is a new medium for us and we took our time to understand the mobile user and the products they need. But, just a simple replica of a desktop site that fits into smaller screen was not the answer. This is just the beginning of our emergence in mobile markets and we’re excited about opportunities it promises.”
Valera Vichniansky, CTO of the company, said, “Our research went into smartphone user experience and behavior, the latest SEO trends, and a platform that would best feature the wealth of Eden original content, product data, and web assets. The end result is a user-friendly, smartphone-optimized web platform that keeps up with the needs of Eden customers today and tomorrow.”
The company also recently completed relocation to its own warehouse and office space in Atlanta, near Hartsfield-Jackson Airport. This move marks the final step in separations from Liberator, which began in late 2011.
“Our team feels like we are back to the usual efficient, productive, and creative environment we had in the past. The offices are buzzing with activity, and the transition was incredibly smooth," Petrenko said. “Everyone is welcome to visit us!”
For more information, visit EdenFantasys.com.
