ATLANTA—When asked about a New Year’s Resolution, EdenFantasys.com founder and President Fred Petrenko presses a 10-year repeat button: “Our goal is to make EdenFantasys a wonderful online place to play, work, shop and socialize.”
Why the repeat? Because EdenFantasy’s dedication to excellence and innovation isn’t new.
EdenFantasys.com, the "sex shop you can trust" started off 2011 with big changes behind the scenes. In February, the company relocated operations to Atlantaas part of their merger with adult product manufacturer Liberator. This merger was undone in September 2011, but the company will maintain its base of operations inAtlanta for 2012.
"We love the new view of theAtlantaskyline, and EdenFantasys will continue to develop projects at full speed ahead." Petrenko said.
Like an even sexier Hubble, EdenFantasys continued to map out the uncharted territories of an online adult social and shopping hub. EdenFantasys tapped every ounce of creativity and drive in their dedicated staff, in order to develop an innovative retail website experience for its customers and community. This dedication can be best summed up in the slogan, “PWSS: Play, Work, Shop and Socialize” and it represents the core of operations at EdenFantasys.com, and 2011 celebrated new projects and new success in all four areas.
The EdenReviews program, the core of the EdenFantasys community and apple of Petrenko’s eye, celebrated an incredible achievement in 2011. In the first week of December, EdenFantasys published its 50,000th customer product review to the website, an impressive benchmark in the program’s four years of existence. Offering customers the opportunity to not only shop with immediate access to first-hand testimonials and product information, the EdenReviews program allows community members the chance to join the EdenFantasys community and freely share their own knowledge with other shoppers. EdenReviews puts a new spin on the traditional online review model, and the 50,000 review mark is only the beginning.
EdenClassifieds, a free buy/sell listing service, launched during the fourth quarter, and EdenTube, EdenFantasys’s own video-sharing database, boasted more than 3,000 uploaded videos by year’s end, many of which consisted on video reviews uploaded by the community itself.
With no desire to remain insular, EdenFantasys is no stranger to utilizing social media in order to spread their social shopping credo. Manager CarrieAnn Sprincis notes that EdenFantasys continues to thrive with six Twitter and Facebook channels, representing all facets of the EdenFantasys brand. Sprincis is proud to report that many of these social media channels helped EdenFantasys reach new goals in the EdenGivesBack charity program, in addition to benefiting campaigns in support of the Save the Tatas Foundation and AIDS Service Center NYC, a charity EdenFantasys supported in two separate social media campaigns.
More than just a retailer, the company’s SexIs Magazine continues to establish itself as a place for thought-provoking content in sexuality and culture. A few of the regular columnists in 2011 included humorist The Bloggess, porn legend Nina Hartley, and editor Rachel Kramer Bussel, who featured two essays from Sexis Magazine in her anthology Best Sex Writing 2012 - The State of Today's Sexual Culture (Cleis Press 2012). SexIs editor Laurel Bartlett promises that 2012 will reveal new columnists, new perspectives, and more industry-wide influence.
On the mainstream front, EdenFantasys is expanding to include features in Women’s Health, Cosmopolitan Magazine, and iVillage, and is moving forward with books and work with mom bloggers, including once again sponsoring BlogHer, the largest social media conference for women. In 2011, EdenFantasys had one of the most popular booths at the seminal women's conference, proving that adult toys have solidified their influence with one of the most coveted demographics.
On the product side, EdenFantasys expanded their clubwear and costumes, as well as the introduction of unique bath and beauty products. Needless to say, eager Edenites were quick to tear them off the shelves. EdenFantasys will bring on a variety of new, innovative products in 2012, building a reputation of being the first to carry new products from top manufacturers.
Two of the proudest moments EdenFantasys had in 2011 were accepting two awards from their peers in the adult industry. In June, they were recognized with an ‘O’ Award for Outstanding Online Retailer by AVN, and received further recognition in September with an award for Best Online Retailer from StorErotica.
While 2011 was a major win for EdenFantasys, the team is ready to take on 2012. New features to look out for in the coming year include a revamping ofEdenmobile services, and even more personalization of the shopping experience. Play, work, shop and socialize will take on a whole new meaning in the 2012 for EdenFantasys.com.
