HIGHTSTOWN, N.J.—Adult novelty distributor East Coast News and Wicked Sensual Care have teamed up for a three-month long contest for retailers to promote items form the best-selling line.
Wicked and ECN will be rewarding the top-performing retail sales representatives with a range of prizes, including an all-expense paid dinner with adult superstar Jessica Drake.
“The Wicked Sensual Care line has everything that retailers are looking for,” said ECN Sales Manger Alan Mandell. “Wicked is a brand that every adult consumer knows, and therefore one that they trust—it’s as simple as that. Consider the quality ingredients, beautiful packaging and consumer confidence and you have a winning retail combination.”
Introduced late last year, Wicked’s collection of personal care products have been one of the industry’s most desirable lines. Wicked Sensual Care items include flavored, water- and silicone-based lubricants and creams, as well as an antibacterial toy cleaner. The brand’s elegant packaging is perfect for virtually any retail setting. Since the launch, the products have been on ECN customers’ “must have” list.
The 90-day retail contest will measure sales for stores and individual reps, and encourages increased brand awareness among store staff.
“We appreciate the belief ECN has in our line, and their desire to create this contest with their retail customers,” said Wicked Steve Orenstein. “We are happy to support them with it and know we will see amazing results.”
East Coast News will be distributing official contest rules and details to customers this week. For more information on the contest, or the Wicked Sensual Care collection, retailers are urged to contact their East Coast News account representative today, or email [email protected].
For more information about IVD and ECN, visit their websites www.ivd1.com and www.ecn.com. Interested retailers can contact them at [email protected] and [email protected].
