ECN/IVD Warehouse Show Attendees Graduate With PDU Honors

CHATSWORTH, Calif.—The jet setting Dream Team from Pipedream Products has returned from the ECN/IVD 30th Anniversary Warehouse Show in Princeton, N.J., where the manufacturer presented an exclusive Pipedream University training seminar for VIP retailers.

Attendees were treated to a perfect blend of business and pleasure, enjoying an entire weekend of training and fun, food, and festivities provided by ECN and Pipedream. 

"Having PDU and the Pipedream team here on site was really special, and I know East Coast News customers will benefit from the experience," said ECN Vice President Brian Herbstman. "Thanks to Pipedream for taking the time to join us here." 

Pipedream packed the weekend with informative seminars and intimate meetings, connecting directly with storeowners, managers, and buyers. Over 100 customers graduated with honors and were wowed by Pipedream's latest collections, in-depth product demos, and sales and merchandising training. 

"It's always a pleasure to team up with our friends and powerhouse distributor ECN," said Visual Merchandiser Briana Honz. "With the level of service we both provide, customers were blown away by the presentation and product offerings. We strive to satisfy our customers, so I strongly believe we brought our A-Game to New Jersey. We want to thank ECN and their amazing customers for their continued support of Pipedream."

Senior Vice President of Global Sales Rich Easton made his PDU debut with an in-depth presentation on new sales strategies. 

"It was great to work with the team at East Coast News,” he said. “They are always excited about new products, receptive to new ideas, and open to testing various ways to help our customers connect with their consumers. I was blown away by our customers' interest level in 'what drives consumer purchase behavior' and the benefits of outstanding customer service."  

PDU is an instructional seminar designed to give distributors and retailers the training and tools they need to effectively merchandise Pipedream's award-winning brands. Graduates from the program left the ceremony with custom diplomas, training materials, brand one-sheets, and gift bags. Contact your salesperson for more information on future PDU opportunities. 

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