PARIS - Christopher Scharff, CEO, of Dreamgirl International today unveiled Dreamgirl's 2007 Gift Diamond Collection just in time for the Holidays.
The Collection is based upon Dreamgirl's best selling line of lingerie entitled "Red Diamond", featuring a unique multi faceted box capped by a red diamond, which was introduced last year and has quickly become one of the most successful new Product Launches featuring the finest quality packaging in the lingerie industry. The styling of this line is perfect for Internet, catalogue and mail order selling because there are fewer sizing issues as these styles are available in "One Size Fits Most" and now "One Size Fits Most QUEEN" with US wholesale prices at $4.95, $9.95, $10.95 and $11.95. Each box contains front and back views of each style and has a clear window so that consumers can see the interior product contents of each box. Gift Diamond features a redesigned Red Diamond box complete with Gold Ribbon bow and all. The box size and shape formats are the same as Red and White Diamond so merchandising is easy. The products offered in this new Diamond extension are very "gifty" products including ultra feminine Babydolls complete with elegant satin pouches and matching lace wrist cuffs and eye masks.
In addition, this International Packaged line features consumer friendly international fabric care symbols & instructions and sizing information on the package in English, French, Spanish and German. Furthermore, the entire line is UPC bar coded making reordering easier for many retailers. Finally, point of sale materials are available including free signage and three types of fixtures including a counter fixture, free standing mid capacity fixture and a free standing high capacity fixture. With a solid array of well-received new product introductions including its new Fall Holiday Collection, Dreamgirl International is looking forward to another exciting and record setting year in 2007.
