Dreamgirl Introduces Point of Sale Display Options for Halloween 2008

LAS VEGAS - Christopher Scharff, CEO, of Dreamgirl International today reaffirmed the success of Dreamgirl's In Store Poster Programs introducing 4 large size Window Display Posters and an In Store Shop Costume Kit which will be made available free of charge to qualifying Dreamgirl Retailers.


"For the third year in a row, Dreamgirl is offering full sized (42- x 72-inch) posters which may be put in windows or hung from the ceiling and include all necessary hardware.  The cost of these posters are $12 each but are being made available free of charge to qualifying retailers. Last year, many retailers cited how important these window displays were at drawing traffic into the store.


New this year is the Dreamgirl Costume In Store Shop Kit which can be used to create a shop like atmosphere for Dreamgirl Contemporary Costumes and accessories. The kit contains one header sign which displays above the Dreamgirl Costume Wall section. In addition, the kit contains two blade signs which display on either side of the Dreamgirl costume wall section framing the overall location and creating a strong shop in shop atmosphere. Dreamgirl experimented last year with shop in shops at certain locations and they all  experienced strong double digit sales increases of Dreamgirl Costume Merchandise," cited Scharff.