Paris - Christopher Scharff, CEO, of Dreamgirl International today reaffirmed the success of Dreamgirl's Diamond Collection of Packaged Lingerie which is available in Red Diamond (Women's lingerie), White Diamond (Bridal lingerie) and Black Diamond (Hosiery) with the introduction of an exciting new line of Men's Intimates entitled "Blue Diamond".
Available in sizes Medium/Large and Large/Extra Large, this selection of men's intimates is packaged in an exciting Blue Diamond box and is marketed under the "Dreamguy" trademark at the consumer level. The Collection is based upon Dreamgirl's best selling line of lingerie entitled "Red Diamond", featuring a unique multi faceted box capped by a red diamond, which was introduced last year and has quickly become one of the most successful new Product Launches featuring the finest quality packaging in the lingerie industry. The styling of this line is perfect for Internet, catalogue and mail order selling because there are fewer sizing issues as these styles are available in Medium/Large and Large/Extra Large with US wholesale prices at $9.95, $10.95 and $11.95. Each box contains front and back views of each style and has a clear window so that consumers can see the interior product contents of each box. Blue Diamond features a redesigned Red Diamond box complete with a Blue Diamond and "Dreamguy" logo. The box size and shape formats are the same as Red and White Diamond so merchandising is easy.
In addition, this International Packaged line features consumer friendly international fabric care symbols & instructions and sizing information on the package in English, French, Spanish and German. Furthermore, the entire line is UPC bar coded making reordering easier for many retailers. Finally, point of sale materials are available including free signage and three types of fixtures including a counter fixture, free standing mid capacity fixture and a free standing high capacity fixture.
Styles include "The Mesh We're In," which features a variety of men's briefs in attractive colors made from soft mesh fabric.
In addition, coordinating men's and women's costumes are also available in such themes as "Fantasy Island", "Naughty Natives" and "Playing Doctors".
