BERLIN - Christopher Scharff, CEO, of Dreamgirl International today unveiled Dreamgirl's Diamond Collection of Packaged Lingerie Styles at the Company's German Sales Summit.
The Collection consists of numerous product categories and extensions including:
- Red Diamond: The International best selling line of packaged lingerie for women which is distributed to over 5,000 retailers in 20 countries.
- White Diamond: The International best selling line of Bridal (Nuptials) packaged lingerie devoted to bachelorettes and brides.
- Black Diamond: A packaged Collection of Hosiery in exciting styles and colors.
- Blue Diamond: Dreamgirl's newest product extension - introducing a collection of Men's intimates and Intimate costumes which coordinate with the women's Red Diamond Collection.
Dreamgirl's best selling line of lingerie entitled "Red Diamond", features a unique multi faceted box capped by a red diamond, which was introduced last year and has quickly become one of the most successful new Product Launches featuring the finest quality packaging in the lingerie industry. The styling of this line is perfect for Internet, catalogue and mail order selling because there are fewer sizing issues as these styles are available in "One Size Fits Most" and now "One Size Fits Most QUEEN" with US wholesale prices at $4.95, $9.95, $10.95 and $11.95. Each box contains front and back views of each style and has a clear window so that consumers can see the interior product contents of each box. The box size and shape formats are the same for Red, Blue and White Diamond so merchandising is easy. In addition, this International Packaged line features consumer friendly international fabric care symbols & instructions and sizing information on the package in English, French, Spanish and German. Furthermore, the entire line is UPC bar coded making reordering easier for many retailers. Finally, point of sale materials are available including free signage and three types of fixtures including a counter fixture, free standing mid capacity fixture and a free standing high capacity fixture.
