NORTH HOLLYWOOD, Calif.—When Doc Johnson entered the world of superheroes earlier this year, they knew they’d created something special. Once word spread across the internet, inquires began coming in from across the globe asking when and where these items could be purchased. These requests were from sex toy aficionados, comic book collectors and movie fans alike.
Several thousand pieces of this unique Platinum Premium Silicone collection have been sold; The Caped Cock and The Incredible Hunk have been the most popular.
“Since the Super Hung Heroes teaser announcements, the buzz has been steadily growing. This line has captured the imaginations of fans worldwide. The impact of our design, presentation, and promotional efforts is evident in the demand we’ve experienced; we’ve already run production on the line three times so far, just to keep up.” said Doc Johnson’s Director of Marketing and Public Relations, Victoria Bowman-Steinour. “This is one of our most successful silicone product launches and we’re excited to build upon the brand with heroic new additions in 2014.”
Mainstream media outlets are taking note of these ingenious toys.
Cultural powerhouse Vice Magazine included Super Hung Heroes in their latest issue, as part of staff writer Nick Gazin’s regular column Comic Book Love-In —the review covers the line of products, links to the Doc Johnson website and features a photo of all four heroes. Before the review was posted, writers Nick Gazin and Drew Millard found a novel use for their set of heroes: they made an Instagram video of Millard juggling the pieces for their 3,300 Instagram and 6,000 Twitter followers. The Vice website receives more than 4 million unique visitors per month, with pageviews regularly exceeding 20 million each month. Vice Magazine has international distribution in 25 countries, with each free issue reaching a circulation of more than 1.2 million copies. Recently, Vice concluded the first season of their breakout documentary series on HBO; the critical acclaim and high-ratings earned Vice a second season which is already in production.
Film director Kevin Smith co-hosts an award-winning weekly podcast, Hollywood Babble On, with comedian/radio host Ralph Garman. It’s the No. 2 entertainment podcast on the Stitcher network and has reached more than 500,000 listeners. When in Los Angeles, the show is recorded live in front of a sold-out crowd at The Hollywood Improv. In August, Garman read aloud each product description while images of the products were shown to the audience. Later, in September, Smith dedicated over six minutes of the show to telling the story of how Doc Johnson almost got him in trouble with a comic-book-themed box filled with the iconic dildos; the story starts at 6:12. This episode is the most downloaded episode of Hollywood Babble On on iTunes to date.
xoJane.com, founded by Jane Pratt of Sassy and Jane magazines, took to social media to document the staff opening their SHH package and their subsequent awe of the products inside. Executive Editor, Emily McCombs, and her coworkers boast a combined 9,100 Instagram followers and more than 40,700 Twitter followers. The xoJane website touts 3.5 million monthly readers. Images of the xoJane staff with Super Hung Heroes: http://instagram.com/p/eflnGYR4Cr/# ; http://instagram.com/p/efl2zBR4DP/# ; http://instagram.com/p/efl8wOx4DZ/# ; http://instagram.com/p/eflw8akap1/#
Fangirl site, TheMarySue.com teased about their “special delivery” on the site’s Twitter account and the recipient staff writer’s personal account. The site’s full post about their Super Hung Heroes kit includes a direct link to Doc Johnson’s SHH landing page and six fun photos of the unboxing—fans are still commenting with their feedback. TheMarySue has a dedicated 1.75 million unique monthly visitors and over 15.3 million pageviews a month; they reach more than 28,000 fans on Twitter and have more than 26,000 brand followers on Facebook.
Super Hung Heroes are available now from all major distribution partners and at fine retailers everywhere. Posters, signage, and marketing collateral available upon request.
For more information, visit www.DocJohnson.com.
