NORTH HOLLYWOOD, California—Adult pleasure product titan Doc Johnson has signed an exclusive agreement with Mumbai-based company Digital E-Life for the distribution of its adult products in India.
Digital E-Life is the front-runner in marketing erotic and sexual wellness products in India. The company's aim is to create awareness and introduce India's many residents to superior products from the best brands globally. Keeping that goal in mind, it has launched ThatsPersonal.com, India's first erotic product e-commerce venture. It will also supply Doc Johnson products to its offline distribution partners, including select pharmacy chains across India.
Doc Johnson is committed to American manufacturing, which was an important factor for Digital E-Life when choosing an exclusive partner. Digital E-Life CEO, Samir Saraiya, expressed "We want to create a safe and conducive shopping experience for our buyers and also introduce them to the best products from the finest global brands. We are thrilled to bring Doc Johnson to India because of their high-quality products and their commitment to excellence."
"We are very excited to be partnering with Digital E-Life," said Scott Watkins, vice president of sales and marketing at Doc Johnson. "India is a fresh market for this category of products and we are enthusiastic to be working with Digital E-Life to educate the people of India about our full range of hand-crafted merchandise. Not only do we produce the majority of our products in America, but we also strive to create the most realistic and creative products on the market."
Digital E-Life's goal is to provide Indian consumers with discreet purchase options and delivery of top-quality products, and this partnership with Doc Johnson will help fulfill this objective.
