HOLLYWOOD, Calif.—Doc Johnson products have been shown extensively in two episodes of this current season of Shameless, Showtime’s series starring William H. Macy, Joan Cusack and Emmy Rossum.
In episode 4 of Shameless, "The Helpful Gallaghers," characters Sheila (Joan Cusack) and Jody (Zach McGowan) are elated to have just become parents/guardians to a newborn baby boy. But along with the joys of parenting an infant, their once-lively sex life has gone dormant. In order to bring a little spice back into the relationship, Sheila suggests the use of sex toys. At first, she tempts Jody with the iconic Doc Johnson Hard Rammer.
Later, in episode 5, "The Sins of My Caretaker," Frank (award-winning William H. Macy) and one of his sons, Carl, (Ethan Cutkosky), discover overflowing boxes of Doc Johnson products at newly adventurous Sheila’s home during a visit. When there is a knock at the door, Sheila and Jody scramble to tuck all the toys away before letting in other unexpected guests. Clearly shown in this scene were Doc Johnson’s Wendy Williams Anal Trainer Kit, the WonderLand Kinky Kat, Platinum Silicone The Big Guy Anal Plug, and Belladonna’s Tie Me Spank Me Fuck Me Kit. Doc Johnson’s well-known Spectragels and Vac-U-Lock items were also strewn about the room.
“Everyone here at Doc Johnson is thrilled with the exposure we’ve gotten through Showtime’s top show, Shameless! When the series approached us last year for product and let us know that we would be featured in several episodes of Season 3, we were incredibly flattered. We’re looking forward to seeing how the storyline unravels as this season continues,” said Victoria Bowman-Steinour, director of marketing and public relations.
The network ratings for Shameless were strong in 2012, topping at 3.8 million viewers. As one of the top shows on the cable network giant, the growing audience clearly called for a third season. Ratings this current season have already shown big numbers; recent episodes reportedly drew 2.6 million viewers.
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